(joanna kalisz)

Klinkt. Kortrijk

An academic project developing a youth magazine for the city of Kortrijk, in both print and digital form, created in the context of the city's candidacy for European Capital of Culture 2030. Working in a team of four with diverse backgrounds, the goal was to design a platform that could genuinely engage young people while supporting the city's broader cultural and social ambitions - with a particular focus on addressing mental health challenges among young people in the region.

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type

Magazine platform

Focus

Magazine, Social media design

Year

2023

Location

Kortrijk, Belgium, Rotterdam, Netherlands

(challenge)

Cultural initiatives aimed at young audiences often struggle to feel authentic rather than institutional - the challenge was building something that could carry real civic and cultural ambition without feeling like it was speaking down to its audience. That meant finding a tone, visual identity, and content approach that felt relevant and relatable on its own terms, while still holding up as a serious contribution to Kortrijk's cultural candidacy.
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(process)

Working collectively across a four-person team, we group explored how design, content, and strategy could combine into one publication that worked coherently in both print and digital form. My role centered on concept development, wireframing and prototyping the online platform, designing the visual identity and magazine layout, and building a social media strategy to support and promote the platform across digital channels.

(outcome)

The result is a coherent magazine, social media strategy and and online platform that translates cultural ambition into a practical, youth-oriented experience - grounded in Kortrijk's cultural and social goals, but built to feel like something young people would actually want to pick up and engage with. The full case study, detailing the concept, design process, and final results, can be viewed by clicking the "View the project" button.
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